2024 highlights
The following summary captures key achievements and progress made by the Heineken Collection team throughout 2024. For a deeper understanding of the projects highlighted here – as well as insights into our mission, financial performance, and strategic direction – we invite you to explore the full annual report.
annual report 2024 (opent in nieuw tabblad)
© Jessy Visser | www.jessyphotography.amsterdam
Project ‘Archive Revive’
In the first half of 2024, after a successful tender process, the HCF partnered with Doxis to process approximately 2 kilometers of archives from HEINEKEN’s operating companies in the Netherlands. The HCF coordinates Archive Revive, establishing guidelines for selection and destruction, supporting HEINEKEN in determining appropriate storage locations, and setting up an effective access management system.
Digitisation projects (opent in nieuw tabblad)
For the annual ‘Vrienden van Amstel Live’ events in the Netherlands, our team digitised numerous Amstel posters, which were then reproduced to decorate the venue. Additionally, we launched a 3D digitisation pilot featuring nine objects from our collection, also highlighted in the book ‘It could only be Heineken’.
sustainable collection items
We received pieces from Heineken South Africa’s pioneering Waste to Wear collection. This initiative was launched alongside their new 650ml returnable bottle and reflects the brand’s dedication to reducing environmental impact. We are proud to showcase these items as a symbol of circular design and environmental responsibility, and as examples of global sustainability initiatives at The HEINEKEN Company.
Preventive conservation (opent in nieuw tabblad)
In 2024, the Heineken Collection Foundation implemented a comprehensive Collection Emergency Response (CER) Plan, including the CER-Calamity Guide. An Emergency CHV Team was established, comprising members of the Collection Team, the Safety Manager, the Floor Manager, and colleagues from Facilities. The team completed a CHV training course to ensure readiness in the event of emergencies.
Project ‘Archive Revive’
In the first half of 2024, after a successful tender process, the HCF partnered with Doxis to process approximately 2 kilometers of archives from HEINEKEN’s operating companies in the Netherlands. The HCF coordinates Archive Revive, establishing guidelines for selection and destruction, supporting HEINEKEN in determining appropriate storage locations, and setting up an effective access management system.
Digitisation projects (opent in nieuw tabblad)
For the annual ‘Vrienden van Amstel Live’ events in the Netherlands, our team digitised numerous Amstel posters, which were then reproduced to decorate the venue. Additionally, we launched a 3D digitisation pilot featuring nine objects from our collection, also highlighted in the book ‘It could only be Heineken’.
sustainable collection items
We received pieces from Heineken South Africa’s pioneering Waste to Wear collection. This initiative was launched alongside their new 650ml returnable bottle and reflects the brand’s dedication to reducing environmental impact. We are proud to showcase these items as a symbol of circular design and environmental responsibility, and as examples of global sustainability initiatives at The HEINEKEN Company.
Preventive conservation (opent in nieuw tabblad)
In 2024, the Heineken Collection Foundation implemented a comprehensive Collection Emergency Response (CER) Plan, including the CER-Calamity Guide. An Emergency CHV Team was established, comprising members of the Collection Team, the Safety Manager, the Floor Manager, and colleagues from Facilities. The team completed a CHV training course to ensure readiness in the event of emergencies.
boring phone
The Heineken Experience donated the ‘Boring Phone’ to our collection; a mobile phone devoid of social media, developed with Boston-based streetwear curators Bodega. This phone featured in the Boring Phone advertisement campaign targeting Gen-Z consumers.
Stables collection
In 2024, the Stables Department collection was added to the Heineken Collection. Approximately 250 objects were registered, including Heineken®, Amstel®, and Brand carts, along with a significant assortment of horse gear, clothing, and photographs.
© Twycer | www.twycer.nl
boring phone
The Heineken Experience donated the ‘Boring Phone’ to our collection; a mobile phone devoid of social media, developed with Boston-based streetwear curators Bodega. This phone featured in the Boring Phone advertisement campaign targeting Gen-Z consumers.
Stables collection
In 2024, the Stables Department collection was added to the Heineken Collection. Approximately 250 objects were registered, including Heineken®, Amstel®, and Brand carts, along with a significant assortment of horse gear, clothing, and photographs.
© Twycer | www.twycer.nl
